RIKA is a premium fixings, hand tool accessory and workwear brand, created to provide trade people the piece of mind of a job done right.

In a sea of competition, the aim was to create a stand-out brand that demonstrated quality and performance from the off. A bold, minimalist and utilitarian ID was a key component to give RIKA its essential differentiation.

Built on three key pillars:

CONTINUITY in design

QUALITY in product

RELIABILITY in reputation