Working with the founders and leadership to define their mission and build a strategic visual brand foundation. The aim was to elevate the brand’s awareness and leverage the 20+ years of relationships with the brands, for future sale of the business.
This allowed for a full ground-up brand and digital transformation that makes FFX unique in the market.
Role:
Brand Strategy
Brand Identity
Tone & Voice
Art Direction
UX/UI Creative Direction
Product & Collateral Design
FFX is the UK's #3 online supplier of quality power tools and accessories. Established in 2003 I set out to reimagine their digital offering to not just provide great tools and great service but a stand-out web and brand experience.
